SOL24 is India’s first brand to craft exclusive 24kt gold jewellery — where purity meets bold design. We redefine luxury with pieces that are timeless, lightweight, and made to stand apart.
Who We Are?
SOL24 is India’s first-ever jewellery brand dedicated exclusively to pure 24KT gold. Born from a vision to redefine what luxury means in its most unadulterated form, we’ve spent over two years researching, testing, and perfecting a new way to craft what the industry believed was impossible — wearable, design-led, pure 24KT gold jewellery.
At the heart of our process lies VFORM™, a proprietary innovation that allows us to shape and mould 24KT gold into elegant, refined pieces that don’t compromise on purity or style. Every piece we create is an uncompromising statement of truth, innovation, and purity.
Founded by Masumi Shah, Neel Patel, and Jagruti Patel, SOL24 is built on a strong foundation of innovation, craftsmanship, and a deep understanding of what modern luxury truly means — making it a proudly women-centric leadership team driving the future of fine jewellery in India.
For those who seek distinction, SOL24 delivers nothing less than pure.
